HIGH-QUALITY PHOTOS MAKE YOUR VACATION RENTAL LOOK EVEN BETTER
If you’re looking to book either the property on the left or the property on the right, which one would get your business?
The photo on the right was taken with professional camera equipment by a photographer. There’s nothing wrong with the photo on the left, per se. But it’s not as crisp, it’s not as warm & inviting, and it makes the living room look outdated.
Or consider the photos below. Both images were captured with the same camera equipment, using roughly the same angle. As you can see, the one on the right undoubtedly makes the room look more attractive.
What’s the main difference between the two? The lighting.
While the first photo fails to capture the texture of the light fixtures, the second clearly shows that – as well as the high-end details in the custom cabinetry and the views out of the living room windows. It makes the room richer and more inviting.
The second picture was taken by someone with experience with real estate or architectural photography who knows how to adjust lighting to avoid dark shadows. It’s this attention to detail that gives the pictures of your property an ultra-polished look.
Put simply: great photos capture the details that make your rental property stand out. They show the special touches that will make guests want to book your property over another in your area. They give guests a clear idea of not just the look, but the feel, of your rental.
GREAT PHOTOS PROVE YOU’RE A PROFESSIONAL
High-quality photographs of your rental property don’t only create a more enticing image of your home, they say something about you as the property owner. They say that you’re invested in the rental and that you’re dedicated to creating an amazing experience for your guests – starting with the very first impression they have of your property.
When guests see immaculate photos of your home, they will understand a few things immediately:
- You take pristine care of your vacation home
- You have welcoming spaces and nice furniture
- Your home is spotless and ready for guests
Not to mention that the nicer your property looks, the higher you set the bar for good guest behavior. When guests can see that you keep your vacation rental well-organized and clean, they have a better idea of how they’re expected to leave it at the end of their stay.
FIRST IMPRESSIONS MATTER
Consider the reverse: if your photographs are grainy or dark, guests may think your home is not cared for as well. They may not have as clear of a picture (pun intended) of how the property will look when they arrive, or how it should look when they check out.
Your photos speak volumes about how you handle your vacation rental business and how you expect your guests to treat it in return.
BOTTOM LINE: BETTER PICTURES GIVE YOU A COMPETITIVE ADVANTAGE
High-quality photos are exactly what you need to differentiate your vacation rental from competitors and secure more bookings. They make the kind of first impression that stops travelers in their tracks and convince them to book right then and there – without considering any other properties in your area.